Education Background
Educational Background Ph. D. Economics, 2004, School of Business, Renmin University of China
M.A. Economics, 1999, School of Finance, Renmin University of China
B.A. Economics, 1993, School of Business, Renmin University of China
International Communication Experience Post Doctor, 2009-2010, McMaster University, Canada
Short Academic Visit, July-Aug., 2008, Staffordshire University, U.K.
Work Experience
Work Experience 2004-, Beijing Foreign Studies University
1998-2001, Beijing Water Resources Bureau
1993-1998, P.L.A. Institute of Enterprise Managers Training
Fields of Interests
Digital Marketing, Mobile Commerce, Supply Chain Management
Courses
Marketing Research, Digital Marketing, Logistics and Supply Chain Management, ERP Principle and Practice
Publications
2026, Unwavering Interests in Influencers: Influencer-focused Barrages in Social Media Product Review Videos. Journal of Retailing and Consumer Services，Volume 88, January, https://doi.org/10.1016/j.jretconser.2025.104485（SSCI，中科院管理学一区）
2025, Virtual influencers in marketing: addressing authenticity challenges through anthropomorphism. Asia Pacific Journal of Marketing and Logistics. 11 June 2025. https://doi.org/10.1108/APJML-01-2025-0025（SSCI，中科院管理学三区）
2025, When we are alike: homophily in livestream commerce. Journal of Consumer Marketing. Vol. 42 No. 3, pp. 287-301. 3 March,2025. https://doi.org/10.1108/JCM-03-2024-6668（SCI，JCR二区）
2025, Content dissimilarity and online review helpfulness: Contextual insights, Journal of Business Research, Volume 187, 115068, January 2025, https://doi.org/10.1016/j.jbusres.2024.115068.（ SCI，JCR一区）
2024, Virtual influencer marketing: From social identification to parasocial relationship. Proceedings of HICSS 2024（CPCI检索）
2024, Unwavering Interests in Influencers: Influencer-focused Barrages in Social Media Product Review Videos. Lecture Notes in Business Information Processing. 277-286（EI检索）
2023, How Story Plot Affect the Effect of Short Video Marketing, E-Business. Digital Empowerment for an Intelligent Future. Lecture Notes in Business Information Processing.pp:12-22（ EI检索）
2023, Why male streamers sell. A study on the attractiveness and emotional responses in live streaming, Pacific Asia Conference on Information Systems（PACIS） 2023 Proceedings https://aisel.aisnet.org/pacis2023/212
2021，Yanli Pei, Shan Wang, Norm Archer，Reputation, familiarity and use intention for e-payment services: a comparison of pure-play and click-and-mortar e-payment services，International Journal of Services Technology and Management，（ESCI）；
2018， Can Barrage Video Advertising Lead to Better Advertising Effects?第六届中国市场营销国际学术会议，（ISTP）；
2018， Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce，Convert Traffic to Purchase: the Impact of Social Network Information on Trust and Purchase Intention in Social Commerce Proceedings of Wuhan International Conference on E-Business 2018，（ISTP）；
2017， Whether Adoption Drivers Differ between Click-and-mortar and Pure-play E-payment Services? Proceedings of Wuhan International Conference on E-Business 2017，（ISTP）；
2013，Study on the Conceptual Model of E-Government standards Adoption Based on Institutional Theory (2013). The Twelfth Wuhan International Conference on E-Business, WHICEB 2013 Proceedings；
基于演化博弈模型的电子政务业务协同标准扩散研究， 上海管理科学， Vol.35, No4, 90-93, 2013年8月（CSSCI扩展）
Study on the Conceptual Model of E-Government standards Adoption Based on Institutional Theory . The Twelfth Wuhan International Conference on E-Business, WHICEB 2013 Proceedings. Paper 28. 60-67; 2013.5.25-26; （ISTP检索会议论文集）
A Conceptual Framework for Mobile Group Support Systems, Proceedings of 11th International Conference on Mobile Business, June 21-22,2012 , Delft, The Netherlands,Paper 1. http://aisel.aisnet.org/icmb2012/1
A Study on Mobile Coordination Behaviors in a Mobile Group，Proceeding of The 3rd International Conference on e-Business and Information System Security (EBISS2011)，28-29 May, 2011 Wuhan, China
A Framework to Characterize Mobile Group Support System，Proceeding of the 10th WHICEB2011， 28-29 May, 2011 Wuhan, China（ISTP）
A Task Context Aware Physical Distribution Knowledge Service System， International Journal of Knowledge Service Systems，2011（1）
Collaborative Distribution Knowledge Service System Based on Task Context Aware，the Proceeding of 2010 IEEE/WIC/ACM International Conference on Web Intelligence and Intelligent Agent Technology，Toronto, Aug, 31, 2010, 146-151（EI、ISTP）
The Adoption and Use of Mobile Commerce: an Information Processing Perspective, EMS2009: Information systems and Management Track (ISM 2009) , Sept, 17, 2009
Linking Organizational Culture and Hospital Information Systems Implementation, Proceedings of The IFIP International Conference on Research and Practical Issues of Enterprise Information Systems，Oct. 2007, 617-626
Further Discussion on the Application of Fair Value in Accounting Standards of China after the Subprime Lending Crisis, Economic Survey, May, 2009
A power framework for analysis on the network governance boundary of distribution channel, Academic Journal of Henan Commercial College, May, 2009
The Resolution Path of Financial Goal’s Conflicts based on a Supply Chain View, Consume Guide, May, 2009
The economic value of English language and its meaning for the development of Chinese corporations, Multiple perspectives for the transition of Chinese economy, China Economics Press, May, 2009
The cross-culture study on online customer interface: a literature review and a framework, Multiple perspectives for the transition of Chinese economy, China Economics Press, May, 2009
Problems in the governance of enterprises’ price behaviors, Price: theory and practice, 2003(7)
Re-think on the construction of Chinese distributing industry law system, Commerce and Trade Economics, 2003(7)
Study on the abuse of retailers’ buyer power and the countermeasure, Journal of business economics,2003(5)
Expedite opening the logistics industry and create a good environment for foreign investment, Commerce and Trade Economics, 2003(1)
Analysis on formation of Chinese primary products’ market structure, Management World, 2002(10)
Financing system innovation and developing foreground of investing banks, Economic Survey,2000(5)
Differences between liquidation accountant premise and general accountant premise, Finance and Accounting for Foreign Economic Relation and Trade , 1997(11)
Revise FDI strategy and strengthen FBI management, economic survey,1996(3)
Books:
Competition and regulation of the distribution industry, 2007, Foreign Language Teaching and Research Press
Economics of money and banking, 2006, People’s Post Press
Internet marketing, 2006, China Machine Press
Government, Policy and Economics, 2002, Higher Education Press
Translation:
Human Action, Ludwig von Mises, Guangdong Economics Press
Academic Service
Dean of the Department of Management Science, International Business School, Beijing Foreign Studies University, 2017-2019